Placemaking for Stratford Original - Thomas Matthews Communication Design


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Source: https://thomasmatthews.com/project/placemaking-for-stratford/

The Business Improvement District ‘Stratford Original’ is working to make Stratford town centre a better place for businesses to thrive and prosper.

Thomas Matthews were asked by the Stratford Original BID team to “make the town centre more welcoming” through the delivery of The Business Improvement District ‘Stratford Original’ is working to make Stratford town centre a better place for businesses to thrive and prosper. Thomas Matthews were asked by the Stratford Original BID team to “make the town centre more welcoming” through the delivery of a design strategy and creative wayfinding scheme to help raise the profile of the local businesses and cultural offer.

The main objectives were to:
— Promote Stratford Town Centre’s unique identity
— Encourage visitors to explore and spend time in the local area
— Help unify the Town Centre and make it a destination in itself

Stratford Original BID joined forces with Newham Borough council to fund the delivery of our proposals which ranged from large scale murals to postcards and torebags.

Mural Painting: Corin Kennington
Breadcrumb trail installation: LTD LTD
Photography: Dashti Jahfar / Peter Clarkson