Thank you to everyone for their heartfelt comments above and it is with deep emotion that I felt compelled to write something. It has been a very sad few weeks to see something hugely positive unravel quickly. I’m so sorry to those affected by the loss of Pavé Velo and anyone who missed their first free service on a new bike etc. Once again, I wish I could make amends and support. I do feel awkward in discussing the unravelling of Pavé Velo as I’m not best placed to explain the details of how it ended up in liquidation. In short it wasn’t technically my company and I was not a director, so it would be unproductive of me to share the details.
What I can say is that, Pavé Velo was setup in Cornwall in 2009 by a family of passionate cyclists and elite riders. As I have family ties and myself being graphic designer, I supported by developing the identity. In 2012 during the London Olympic Games I approached them with a concept for expanding the business to Olympic Park, with the community, inclusiveness and creativity at its heart. A business that would help to encourage and enable cycling to support in the mission to reduce toxic air in London. We opened the store in 2015 and over the last few years, we made some great friends and gained great support from the local communities and other London boroughs.
I am hopeful that @GetLivingLondon will support a new bike store as independent bike stores simply need support. The cycle industry seems broken, the mayor is fulfilling another 3/4 of a billion in cycling infrastructure to reduce toxicity in London. However unhealthy online discounting is effectively destroying the high street with more bricks & mortar bike stores closing last year than since 1960s.
I would like to encourage Get Living London to support Cycling. They did offer solid support from day one and there were new plans of support in place for Pavé Velo, it wasn’t Get Living London’s lack of energy that stalled the process. I have seen first hand how the marketing, pr and retail development teams really are doing their utmost to deliver a futureproofed offer of hand-picked independents to East Village E20.
East Village and the surrounding areas are going to explode with new developments over the next 3 to 5 years. The Mace build N08 in Victory Park being a perfect example and is a world first in terms of the rising factory construction techniques. Retail needs to play a long game with the support of Get Living London as the future is much brighter.
For now I’d like to thank all those who have stepped up and shown solidarity for cyclists and share a passion for a healthier future for our children. I hope that whatever happens in the future, East Village gets the ethical and sustainable new bike store it deserves.